Robert K. Merton, father of the focus group, 7/4/10 - 2/23/03
One out of three subjects in the target segment express sorrow at the passing of Robert K. Merton, the sociologist credited with inventing the focus group. Although final numbers are not in, topline results report 36% of respondents feel sad. “We were hoping to at least reach the Action Standard of 47%,” his widow, Harriet Zuckerman said at the de-briefing/church service. “We’ll have to do some additional tweaking before we go through with the burial.” Visitation for Mr. Merton will be at Strategic Marketing Solutions, on Industrial Park Drive, six at a time, through a two-way mirror.